ABOUT THE PODCAST

FranchisOr Bust is a weekly interview podcast with leaders and owners from the franchise world. We discuss challenges, best practices, and the tangible impacts of digital marketing.

 
 

What to expect in show format and questions

The FranchisOr Bust podcast operates in a casual, conversation-style interview. We don’t structure out specific “rapid-fire” questions but instead operate in a general framework to guide our questions. Trevor simply asks the questions he is most curious about. The goal is to dive in and showcase the value businesses can find through digital marketing.

Who is the audience of the show?

Multi-location C-level executives, owners, and anyone working in/with franchisors or multi location businesses.

How long is each episode?

Episodes typically last from 25 to 40 minutes.

Is the show audio or video?

This is an audio and video show. We want the world to see your shining face and of course Trevor’s million-dollar smile.

How to prepare for your interview

1) Use your computer - Please use your computer for recording, not your phone. This will ensure we have the best quality possible.

2) Google Chrome is preferred - If possible, please have Google Chrome open during the interview. This enables us to record an audio backup of the interview. If you don’t have Google Chrome it´s ok, but it is preferred if possible.

3) Remove distractions - Please be in a quiet place and turn off any cell phones or notifications.

4) Audio Quality - Please use the best microphone you have available. If you do not have a microphone then use at minimum a pair of earbuds or a headset. This ensures the best audio quality for the listener.

ABOUT YOUR HOST

Trevor Emerson is the owner and CEO of LSM. Understanding the digital landscape, Trevor has an innovative marketing approach. He quit his job 15 years ago and built an award-winning digital marketing agency from the ground up. Since then, Trevor’s passion has only grown, and he continues to be an innovative voice leading the industry.